Strategy Supervisor, Digital: OMD
| Job ID | CH10079 |
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| Company Name | OMD |
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| Job Category | Advertising/Public Relations; Marketing |
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| Location | Los Angeles, CA |
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| Position Type | Full-Time, Employee |
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| Experience | 5-10 Years Experience |
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| Desired Education Level | Other |
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| Date Posted | March 24, 2009 (Reposted Aug 3) |
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| View OMD profile and job listings |
Strategy SupervisorOmnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries.
Omnicom Media Group includes the full service media networks OMD, PHD and Prometheus as well as a number of specialty media communications companies.
By being part of OMG, these entities are able to fully leverage the media resources and buying scale of Omnicom on behalf of their clients.
The following are the responsibilities and duties of the Strategy Supervisor. This is not an all-inclusive list and will vary by account assignment and seniority.
Role
A Strategy Supervisor is the day-to-day liaison between the client and the media community. His/her role is to ensure the client's media plans are developed and implemented.
Management:
Supervise the Strategist(s) and Assistant Strategist(s) on day-to-day activities making sure that their growth as digital media professionals is of utmost importance
Train Strategist and Assistant Strategist in all aspects of the strategy and investment process, as well as the client(s) business and industry
Manage the flow of client media-related issues. Create solutions and resolve problems
Manage solid client relationships
Establish timetables for development of plans
Interview applicants for junior-level positions
Media Strategy:
Insights
Integrate Checkmate strategic planning philosophy into communication plan development
Help develop planning objectives and strategies that coincide with the client's marketing direction
Continually seek a consumer-centric view in all strategic thinking
Ideas
Supervise implementation of integrating offerings and tools
Identify opportunities for cross-platform deals, when appropriate
Provide point-of-view on various media in the marketplace
Create media plan recommendations and alternatives
Select media vehicles and determine scheduling
Promote creative, innovative approaches to strategically reach the target consumer
Analyze competitive activity in the marketplace
Results
Present media plans to clients
Oversee the execution of a media plan
Ensure that OMD rates are the industry best and that the opportunities we present to clients are better than any other an Agency would provide
Gauge media performance to determine the extent to which the original objectives and strategies were met
Optimize based on client objectives and work with Internal Research teams to make sure that all elements of success are being utilized (aka Brand Tracking)
Maintenance:
Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
Update account team on status of all client projects
This not only involves working closely with the client and with the media community, but also with the Strategy group, other Strategic Business Units, and/or the partner agency
Foster a good working relationship with account and client teams to facilitate flawless execution of plans
Coordinate efforts with the Investment team(s)
Study demographic data and consumer profiles to identify desired target audiences
Handle any client requests - i.e. plan changes, budget changes, provide marketplace information
Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client's business
Media Expertise:
Attend meetings and present often, both internally and externally
Keep abreast of industry trends through advertising and media trade journals
Competencies
Knowledge/Expertise
Knowledge of the principles of advertising, marketing and media. A basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism
Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing
Understanding of the skills and functions of the Investment side of the business, as well as the Strategic Business Units' competencies
Knowledge of all aspects of Digital Media, including Search, SMS, iTV
Interest in the client's industry and environment within which he operates
Skills/Abilities
Analytical Thinking
Fluency in mathematical concepts
Ability to translate data into well-articulated ideas
Ability to foster a strong, cohesive working team
Ability to give proper, thorough instruction
Ability to prioritize and multi-task
Ability to understand media data sources in terms of what is measured, the method, and information reported
Appreciation of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
Ability to formulate solutions to media problems
Ability to articulate the scope of a client's business challenge
Ability to write clearly and concisely and present orally in an articulate and confident manner
Ability to effectively and comfortably communicate and interact with clients and vendors
Ability to articulate objectives, opportunities and techniques
Skill - Digital Media Planning Experience
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