Group Director, Business Intelligence: OMD
| Job ID | IB10064 |
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| Company Name | OMD |
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| Job Category | Marketing; Advertising/Public Relations |
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| Location | Chicago, IL |
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| Position Type | Full-Time, Employee |
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| Experience | 5-10 Years Experience |
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| Desired Education Level | Bachelor of Science |
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| Date Posted | March 24, 2009 (Reposted Aug 3) |
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| View OMD profile and job listings |
Group DirectorOmnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries.
Omnicom Media Group includes the full service media networks OMD, PHD and Prometheus as well as a number of specialty media communications companies.
By being part of OMG, these entities are able to fully leverage the media resources and buying scale of Omnicom on behalf of their clients.
Role
Develop strategic insights for media fired by hard science (e.g. Market mix or other modeling, quantitative research) for an assigned client or group of clients, including models or quantitative research provided by outside (non-OMD) vendors
Identify opportunities for all assigned accounts to use fact-based tools to guide media strategy; increase use of agencies 4 "hero tools" and other tools as appropriate
Identify fact-based solution strategies for key business issues raised by clients to insure that all important issues are addressed in a fully and appropriately
Serve as liaison between centralized team of OMD research experts who and media specialists (planners/buyers) assigned to client's business
Serve as liaison between outside vendors of modeling or quantitative research and media specialists assigned to client team
As assigned member of the client team, consult when and how to use quantitative research tools and models including those listed below, and assist in interpretation and development of implications to address the client's business problem:
Custom data collection and or analysis
Targeting analyses
Channel selection / allocation analyses
Market mix or ROI modeling
Strategic insights and direction
Required Skills:
Modeling or Analytics expertise is essential
Experience in mix modeling/ROI and some branch of market research (e.g. custom survey research, advertising testing or tracking, new product research, etc.) is essential
Excellent strategic thinking and analytical skills essential
Excellent communication and interpersonal skills essential
Quantitative market research preferred
Media agency experience is preferred, but not essential
Required Education/Experience:
Bachelor's with significant work in Econometrics, Statistics or Quantitative Methods plus 6+ years experience in market research or modeling, or
Master's with significant work in Econometrics, Statistics or Quantitative Methods plus 4+ years in market research or modeling.
Bck - Data Analytics,Bck - Management
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