Product Marketing Manager: Proofpoint, Inc.

Proofpoint, Inc. is looking for a Product Marketing Manager. The successful candidate will develop a strategic vision, establish the go-to-market execution plan and support the sales and channel to increase revenue and market share for Proofpoint’s world-class Software-as-a-Service email security products. The individual will be responsible for developing and executing product and solution positioning, pricing and product packaging, with compelling value propositions and significant competitive differentiation that highlight the unique value of Proofpoint’s products. The candidate will also support field and channel sales with training, sales tools, deal support and tactical marketing activities, including product and solution messaging, web site content, trade shows, channel event support and collateral development. This position will work closely with product management, corporate marketing and executive staff.

Responsibilities:

· Build and execute successful go-to-market strategies specific to Proofpoint’s SaaS offerings.

· Create positioning and messaging that is consistent across the company and demonstrates compelling value for customer/prospects and differentiates Proofpoint’s products and solutions from the competition.

· Define market segments and develop strategies to penetrate vertical or horizontal markets.

· Create compelling pricing and packaging and define optimal pricing/packaging strategies by geography and/or vertical market

· Enhance sales and channel productivity by delivering sales support and tools including product/technical training, competitive strategy and analysis, customer and partner presentations, white papers, data sheets, proposal templates, etc.

· Provide input to other corporate and product marketing activities such as product release deliverables, product specific support at industry conferences, trade shows, seminars, sales kickoffs. Work with corporate communications on press releases, media outreach, white papers, and case studies.

Requirements:

· Ability to think strategically and delivery tactically.

· Demonstrated experience in supporting sales teams and channels to increase deal close rates and revenue objectives

· Candidate must be able to express ideas, marketing and sales strategy in a compelling manner, build relationships and effectively interface with the sales and channel organization, marketing colleagues, channel partners and customers at all levels.

· Ability to identify sales and channel needs and successfully translate those needs into effective tools, training and marketing requirements

· Superior verbal/written communication and presentation/training skills

· Self-motivated with the ability to perform unsupervised and motivate marketing and sales stakeholders to achieve go-to-market goals

· Team player with strong interpersonal/interdepartmental skills

· Experience in technology or development of enterprise software or software as a service in product management or sales engineering.

· BS/BA or equivalent required, preferably in technical or business concentration; MBA preferred

· 5+ years direct work experience in product marketing within an enterprise focused or Software-as-a-Service company

Proofpoint offers a full benefit package including 3 weeks vacation and stock.

Proofpoint is an equal opportunity employer and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin ancestry, age, medical condition, disability, veteran status, marital status, or other prohibited factors under applicable federal, state, and local laws.