Media Planner/ Strategist: OMD
| Job ID | CH10076 |
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| Company Name | OMD |
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| Job Category | Advertising/Public Relations; Marketing |
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| Location | Los Angeles, CA |
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| Position Type | Full-Time, Employee |
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| Experience | 1-2 Years Experience |
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| Desired Education Level | Other |
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| Date Posted | March 24, 2009 (Reposted Aug 3) |
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| View OMD profile and job listings |
Media Planner / StrategistOmnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries.
Omnicom Media Group includes the full service media networks OMD, PHD and Prometheus as well as a number of specialty media communications companies.
By being part of OMG, these entities are able to fully leverage the media resources and buying scale of Omnicom on behalf of their clients.
The following are the responsibilities and duties of the Strategist. This is not an all-inclusive list and will vary by account assignment.
Role
The Strategist provides the client with the most effective media plan recommendation to insure that the client's goals are met. He/she must be the day-to-day steward on assigned brands. The Strategist is required to develop and maintain an intimate knowledge of their clients' business and ensure that all client media requirements are executed in a timely and accurate manner.
Management:
Guide the Assistant Strategist through the fundamentals of the planning process. Delegate (maintenance) responsibilities and check work.
Media Strategy:
Insights
Participate in Checkmate strategic planning philosophy
Seek a consumer-centric view in all strategic thinking
Ideas
Provide point-of-view on various media in the marketplace
Participate in brainstorming sessions
Create media plan recommendations and alternatives
Select media vehicles and determine scheduling
Investigate creative, innovative approaches to strategically reach the target consumer
Analyze competitive activity in the marketplace
Results
Execute the media plan
Generate tactical alternatives based on client needs and requests
Measure media performance to determine the extent to which the original objectives and strategies were met
Maintenance:
Respond to the flow of client media-related issues. Be aware of the need to create solutions and resolve problems
Ensure a good working relationship with account and client teams to Study demographic data and consumer profiles to identify desired target audiences
Gather data
Handle any client requests - i.e. plan changes, budget changes, provide marketplace information
Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client's business
Media Expertise:
Attend internal and external meetings and presentations
Keep abreast of industry trends through advertising and media trade journals
Competencies
Knowledge/Expertise
Knowledge of the principles of advertising, marketing and media. A basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism
Interest in the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
Interest in the client's industry and environment within which he operates
Skills/Abilities
Analytical thinking
Competency in mathematical concepts
Ability to work as part of a team
Ability to teach and delegate work to the Assistant Strategist
Prioritization skills (multi-tasking)
Exhibit proficiency with MicroSoft Office
Ability to use Brainbox tools and software
Ability to apply common sense understanding to carry out detailed, and sometimes involved, written or oral instructions
Ability to formulate solutions to media problems
Ability to write clearly and concisely
Ability to effectively and comfortably communicate and interact with clients and vendors
Edu - College Degree,Skill - Media Buying Experience
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