Associate Media Director, Digital: OMD
| Job ID | CH10077 |
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| Company Name | OMD |
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| Job Category | Advertising/Public Relations; Marketing |
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| Location | Los Angeles, CA |
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| Position Type | Full-Time, Employee |
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| Experience | 5-10 Years Experience |
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| Desired Education Level | Other |
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| Date Posted | March 24, 2009 (Reposted Aug 3) |
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| View OMD profile and job listings |
Associate Media Director:Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries.
Omnicom Media Group includes the full service media networks OMD, PHD and Prometheus as well as a number of specialty media communications companies.
By being part of OMG, these entities are able to fully leverage the media resources and buying scale of Omnicom on behalf of their clients.
The following are the responsibilities and duties of the Associate Director of Strategy, Digital. This is not an all-inclusive list and will vary by account assignment.
Role
The Associate Director of Strategy's role is to provide the highest level of media leadership on a client's business. This involves having an expertise in all digital media principles and applying them to a client's business. A successful Associate Director of Strategy must be an effective communicator and possess the ability to both work and lead a group in a team environment. The Associate Director of Strategy, Digital must lead and foster a strong level of integration among all groups within OMD and partner Agencies.
Management:
Responsible for communicating with management on account and group status in a professional manner befitting a senior level team member
Responsible for facilitating each team member's development
Manage solid client relationships
Supervise strategy development, implementation and maintenance of media plans
Negotiate Terms and Conditions in terms of business points and bring to General Counsel if any legal points are up for question
Ensure that the client and client team have a sophisticated understanding of media
Manage the flow of client media-related issues. Create solutions and resolve problems
Interview applicants for junior-level positions
Media Strategy:
Insights
Integrate Checkmate strategic planning philosophy into communication plan development
Seek opportunities to explore the Checkmate process and train staff in its use
Develop planning objectives and strategies that coincide with the client's marketing direction
Challenge the team to discover and articulate insights (not just facts)
Continually seek a consumer-centric view in all strategic thinking
Give time and consideration to specific client's competitive situation, market situation (Stock Price, Trends, P:E), internal client situations
Contribute insightful articles to OMD Digital newsletter on a monthly basis
Ideas
Manage implementation of integrating offerings and tools
Identify opportunities for cross-platform deals, when appropriate
Provide point-of-view on various media in the marketplace
Develop creative, innovative approaches to strategically reaching the target consumer
Analyze competitive activity in the marketplace
Results
Grow relationships with mid-level to senior clients to become the single most trusted resource for Digital Media Marketplace information
Contact client on a weekly basis with valued insight or casual update to enhance relationship
Sell media plans to clients and up-sell/cross-sell OMD Digital/OMD/Omnicom services
Assess media performance to determine the extent to which the original objectives and strategies were met
Insure that plans are given to Budget Coordinator on a monthly basis for macro-view
Maintenance:
Handle any client requests - i.e. plan changes, budget changes, provide marketplace information
Insure that all clients financials are reconciled
Insure that timesheets of Strategists reflect reality
Insure that the OMD Digital Planning Process is followed
Media Expertise:
Meet with media sales executives and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client's business and foster strong relationships between OMD and the marketplace
Keep abreast of industry trends (trade press, seminars, current events, etc.) that may impact a client's business
Continually learn and gain expertise in new technologies and share that knowledge throughout the team
Competencies:
Knowledge/Expertise
Thorough knowledge of the dynamics of media. How each media element performs alone, how they perform together and how they are constantly changing
A solid understanding of the skills and functions of the Investment side of the business, as well as knowledge of Strategic Business Units' competencies
An understanding of the client's industry and environment within which he operates
Skills/Abilities
Ability to train and inspire team
Ability to foster a strong, cohesive working team
Ability to understand media data sources in terms of what is measured, the method, and information reported
Thorough knowledge of the principles of marketing and advertising as well as an understanding of media concepts and terms, creative and budget requirements
Ability to use alternative analytical approaches to solve media problems
Ability to think in a non-linear fashion
Ability to effectively handle personnel issues
Ability to write clearly and concisely and present orally in an articulate and confident manner
Ability to effectively and comfortably communicate and interact with clients and effectively negotiate on the client's behalf
Ability to articulate objectives, opportunities and techniques
Bck - Management,Skill - Digital Media Planning Experience
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