Company Profile
![]() The Art
In the summer of 1954, James Avery started his jewelry business in a two-car garage with about $250 in capital. He built a small workbench, then bought a few hand tools and scraps of silver and copper. It was his desire to create jewelry that had meaning for him and his customers as well as having lasting value. In 1957, he mailed his first Christian jewelry catalog. It was 16 pages and featured 39 items, all handmade. This was the year he also hired his first employee, Fred Garcia. “I had been doing everything myself – designing, sawing, polishing, finishing and selling. I thought ‘what am I going to do? I can’t saw that fast!” In his honor, the company now awards a yearly scholarship that bears Fred’s name. The company was incorporated to James Avery Craftsman, Inc. in 1965, and two years later with the help of a modest loan from the SBA, the company headquarters was constructed on 20 acres in the heart of the Texas Hill Country in Kerrville, Texas, not too far from that original garage. In 1988 James Avery received a San Antonio Entrepreneur of the Year award.
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